Why is Branding Important?

You’ve no doubt heard of the importance of branding, but what exactly does that mean? Branding is more than just a name and logo, it's how you create recognition among your customer base. It is your opportunity to define how your product or service is perceived and should be considered in every part of the customer experience, from logo to website to social media presence. 

With visual information inundating our every moment, it is vital for your business to stand apart. A strong brand adds value to your business and creates trust with those you serve. Many start-ups neglect building their brand due to perceived cost involved. In truth, overlooking this can cost you more down the road. By clearly defining your brand and purpose from the start, customers have something solid to latch onto. Consumers generally buy what they are familiar with, and by clearly defining a look and feel from the beginning, businesses build trust and avoid missed opportunities to connect with those who they wish to reach.

When developing a brand strategy, one of the most important considerations is consistency. Consistency provides purpose and stability to your brand. It voices your vision and attitude and helps eliminates brand confusion. By incorporating the same tone, look and message across every platform that is used, businesses build a solid foundation from which to deliver their product or service.

It's so easy to get sidetracked by ideas. Having a solid brand strategy will help you stay focused on your original goals and plans. By developing a clear plan, you stay guided by your vision and keep your business on target, which saves you both time and money in marketing and future business building.

The idea of creating a brand can appear daunting, but there are a few things to consider that will help the process along:

Define the idea or feel do you want to convey with your brand.
What is the core message that you want to convey to your customer?

Identify your target audience.
Who would buy my product/service? Where do they shop? 

Identify your competitive advantage.    
What do you offer that no one else does? What sets you apart? 

Identify your competitors.
How do you differ? What can you do to stand apart?

If the idea of branding is too overwhelming, we are here to help you through the process. Tabletop Media Group offers a wide variety of services, including logo development, website design and developing a social media presence. You can contact us here. Go ahead and give us a shout! We’d be happy to welcome you to the table.

Blog post written by Karen Baltimore, illustrator and graphic designer for Tabletop Media Group.