sTIR raleigh

OVERVIEW

SERVICES
SOCIAL MEDIA MANAGEMENT, PR MANAGEMENT, EVENT MANAGEMENT, WEBSITE DEVELOPMENT, PHOTOGRAPHY

STIR is a successful restaurant and bar in Chattanooga, Tennessee. In 2019, The team expanded to the North Carolina market, opening its first restaurant in Raleigh's North Hills. They needed a strong opening, web presence, and social media management to let the Triangle area know about their new restaurant. Since the opening, our team has worked directly with the STIR team to increase exposure, grow their social media presence, continue to generate professional photography, and highlight their brand pillars: artisanal ice, amazing cocktails, and fresh oysters.

Plan of action

Grand Opening:

Set up of a highly professional, visually pleasing website
Hosted four soft opening events and a grand opening party
Researched and connected STIR Raleigh's team with area businesses to develop new market relationships
Invited influencers, bloggers and traditional media to experience STIR Raleigh before the general public

Set up and management of Facebook, Instagram and Google Business pages
Create a customized media database for STIR’s market area
Editorial calendar research & pitching to publications specific to STIR’s industry
Set up weekly meetings for check ins with STIR
Management of periodic influencer campaigns
Created an overarching social media strategy to highlight STIR Raleigh's brand