LAKELAND CULTURAL ARTS CENTER GRAND OPENING

SOCIAL MEDIA / PUBLIC RELATIONS / GOOGLE ADS / PHOTOGRAPHY / VIDEOGRAPHY / GRAPHIC DESIGN / WEBSITE MANAGEMENT / EVENT PLANNING / PROJECT MANAGEMENT

THE CHALLENGE

Lakeland Cultural Arts Center is shut down in 2021 for a grand re-opening after receiving a very generous donation from a local Littleton, NC resident. They needed a strong opening, web and social media presence to let all of North Carolina and surrounding areas know about their new facility.

OUR SOLUTION

Set up and management of Facebook, Instagram and Google Ads

Set up of a highly professional, visually pleasing website integrated with a ticket purchasing software, VBO (Virtual Box Office)

Help with coordinating their grand opening party

Researched and connected LCAC's team with area businesses to develop new relationships
Invited influencers, bloggers and traditional media to LCAC’s Grand Opening
Pitched local media on the opening as well as coordinated ads in local and statewide magazines, newspapers, radio, billboards, and e-newsletters
Photographed the new facility
Videographed and created a 10-12 minute video to present at the grand opening celebration
Created all grand opening graphics, main stage show, and concert graphics for VBO
Managed all liaisons on the backend for all grand opening marketing needs

SOCIAL MEDIA HITS in first year

IMPRESSIONS:
257k+

ENGAGEMENTS:
22k+

SOCIAL MEDIA MANAGEMENT

We created an overarching social media strategy to highlight LCAC’s brand. We executed by posting 2-3 image assets per week on Instagram, Facebook, and Instagram with a theme of highlighting their grand opening and shows. Each post included vibrant hi-res imagery and clever captions.

PUBLIC RELATIONS STATS:

Several notable outlets covered LCAC’s grand opening, extending the reach of their brand. Our public relations strategy and pitching of local media outlets and also helped coordinate ad purchasing for LCAC, helping them indicate which would be beneficial.

Media Hits: