Carolina brewery

OVERVIEW

SERVICES
PR Management

Carolina Brewery has been a go-to NC brewery since 1995. This Chapel Hill and Pittsboro-based brewery is a place where friends gather to enjoy made from scratch dishes and high quality craft beer. The brand also produces BBQ sauces and rubs, which are available at select grocery stores, restaurants, bars, and shops throughout the Carolinas. In early 2021, Carolina Brewery reached out to Tabletop to help with their rebranding campaign and expansion into Harris Teeter and Lowes Foods. We work diligently with their team to continually increase exposure while maintaining consistency with their outgoing, adventure-seeking, celebration-of-the-journey brand.

Plan of action

Develop a thorough understanding of Carolina Brewery’s brand and target audience
Create a customized media database for Carolina Brewery’s market area
Editorial calendar research & pitching to publications specific to Carolina Brewery’s industry
Set up weekly meetings for check ins with Carolina Brewery
Management of periodic influencer campaigns
Launch their rebranding campaign to incorporate 50+ influencer brand ambassadors