The Importance of "Live" Posting During Events

Skip the #latergram, why not post in the moment? We know, we know. Posting during events can be stressful! But when it comes to promoting an event, live tweeting, InstaStory, InstaVideo, Snapchat and Facebook Live are all tools that should be used. While we don’t want to promote people being sucked into the digital world and not enjoying the moment, from a business standpoint, it is essential.

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