Halloween is just a few days away! Luckily, there's still some time for your business to come up with a social media marketing plan for this spooktastic, candy-filled holiday. Check out Tabletop Media Group's top six social media "tricks" for Halloween.
1. Host a costume contest
We all have those friends who start planning their Halloween costumes months in advance! Hosting a costume contest on social media is easy and fun. Accept pictures of Halloween outfits and set up a system to judge the entries. Maybe it's as simple as the founder of your company picking his or her favorite! We suggest using Facebook or Instagram and asking followers to use a particular hashtag to keep track of entries. Offer a fun branded prize or gift card to spend at your business to entice more people to participate in on the contest.
Decorating your social media profiles is super easy and a great way to be festive. Update your profile pictures and banner photos across all social media platforms to include something spooky or fall related for the upcoming Halloween holiday.
3. Create custom "Happy Halloween" posts
On Halloween, take a group photo of your team members in costume or a shot of your decorated office or business. Make sure to create something custom and post across all social media channels that wishes your followers a "Happy Halloween."
4. Use a few "punderful" puns!
Now's your chance. Holidays are always perfect for puns! Perhaps your business is a bar or lounge, you could use something like, "I'm here for the boos!" across all of your social media channels and post one of your Halloween drink specials. Need some other punny ideas for your business? Check out this great article from Elite Daily.
5. Go live!
Are you hosting a Halloween party at work, a special spooky dinner at your restaurant, or a costume contest at your bar? Use Instagram stories and consider using Facebook Live. Don't neglect posting live during events or dinner, because while people may not come this year, they will keep all of the fun being had in mind for next year.
6. Put together a spooky guide to Halloween in your city
Show your neighboring businesses and your city some love this Halloween. For example, if your business is located in a shopping center, highlight what others in the same shopping center are doing to celebrate this holiday. It's always good to spread the love, and chances are your neighbor will highlight you as well.