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Making the Holidays Pay Off: “Get Social! Grow Your Business!” Presentation

  • Lake Gaston Lions Club (map)
SBC Business Summit Save the Date Postcard 9.17.jpg

The Vance-Granville Community College Small Business Center has scheduled its sixth annual Small Business Summit for Tuesday, Oct. 24, from 8 a.m. until 1 p.m., at the Lake Gaston Lions Club in Henrico. Entitled “Making the Holidays Pay Off,” the free event is designed to help local businesses plan ahead for the upcoming holiday season with innovative marketing practices.

CenturyLink is the presenting sponsor for the event. Local partners helping VGCC to organize the summit are the Chamber of Commerce of Warren County, the Warren County Economic Development Commission and the Lake Gaston Regional Chamber of Commerce & Visitors Center.

Business representatives and interested members of the community are invited to attend. Registration is now open at tinyurl.com/holiday-summit.

The day starts off with registration and networking with attendees and vendors at 8 a.m. The first hour-long seminar will be “Shop Local — Buy Local — Invest Local to Gain More Business for You and Your Area” at 8:30 a.m. Presenter Martin Brossman will help participants get the most out of a “Shop Local” program, including the use of social media.

“Holiday Event Planning for the Small Business Owner” follows at 9:45 a.m. with Lisa Gingue of Vino Oasi in Stem. Gingue will discuss planning events that attract holiday shoppers.

At 11 a.m., Brossman will present “Take Photos like a Pro to Get More Business with Your Social Media.” This session covers the basics of low-cost photography techniques to attract more customers with social media and web marketing.

The keynote presentation, from noon until 1 p.m., will be “Get Social! Grow Your Business!” with Kristen Baughman and Stacey Price Sprenz, both of Raleigh-based Tabletop Media Group. Baughman, the founder of the agency, and Sprenz, a photographer, will teach attendees how to take their social media to the next level using photos and videos. They will offer a few tips and tricks on how to promote participants’ businesses and unique holiday offerings to media outlets and social influencers in their community. Tabletop Media Group is a boutique agency serving clients in the food, beverage, agriculture and lifestyle industries.

Lunch will be provided free of charge to the first 100 registered participants by CenturyLink. For more information, contact VGCC Small Business Center Director Tanya Weary at (252) 738-3240 or smallbusiness@vgcc.edu.